Do you deliver an OUTSTANDING customer service, Yes/No?

Do you deliver an OUTSTANDING customer service, Yes/No?

A good customer experience means your customers will spend more. In fact, 86% of buyers are willing to pay more for a great customer experience. … A Walker study found that at the end of 2020, customer experience will overtake price and product as the key brand...
Why Stories Are an Essential Component in Marketing and Selling

Why Stories Are an Essential Component in Marketing and Selling

Have you ever wondered why some people just have that gift for engaging their clients more than others? Why do we hang on every word of the charismatic and the gregarious? Often these people are super confident and have a unique charm that is very difficult to bottle,...
Why Your Business Won’t Grow!

Why Your Business Won’t Grow!

If you want your business to grow, you must do things differently. I have just returned from a meeting with SME’s who sell to other businesses and I am saddened. Why? This is what I was hearing. They were all passionate about their products or services and knew they...
The secret to your marketing spend.

The secret to your marketing spend.

“Speculate to accumulate” comes to mind when I talk to my clients about acquiring new clients. Of course there are ways to market your business that costs little or no money. But the fastest and most effective way is to spend money on attracting your ideal...
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