Most companies don’t bring home enough deals to justify the enormous expense of exhibiting at Trade Shows, Expos etc. Dianna Geairn shows businesses proven and innovative strategies to help them to create a winning strategy before the show, to dominate at the...
Roger Edwards is a marketing expert who keeps the jargon, complexity and confusion out of marketing communications. He helps his clients create SIMPLE, STRAIGHTFORWARD messages that get read, understood and acted upon. Dylis: Hi there and welcome to the Inspired...
I’m going to introduce you to Adrianne Carter who is instrumental in developing cutting edge research methodology to gain insights into emotion and behaviour in the last twelve years. She uses techniques to go beyond what people say or can’t verbalise to get to...
Over the last 2 articles I have discussed how easy it is to focus too heavily on the top 3% of your target market Why You Are Only Selling to Less than 5% of Your Target Market (those ready to buy) and suggested ways in which you can increase that spotlight to include...
What’s Your Networking and Referral Strategy? Here’s what Andy Lopata, Europe’s leading business networking strategist, has to say about this subject, when I interviewed him recently; “Whether for new business generation, individual career development or simply...
Over the last 2 articles I have discussed how easy it is to focus too heavily on the top 3% of your target market Why You Are Only Selling to Less than 5% of Your Target Market (those ready to buy) and suggested ways in which you can increase that spotlight to include...
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