Various businesses lose tons of money annually in sales by failing to follow up with prospective customers. Capture the addresses and names of prospective customers and put the data into a computer database. On a monthly basis, print out the names and addresses in...
Some of what I am going to share with you today, goes directly against what I am always banging on about; That is you MUST stay customer focused. Because I am going to spend a little time explaining my background………. but stay with me because there...
“Speculate to accumulate” comes to mind when I talk to my clients about acquiring new clients. Of course there are ways to market your business that costs little or no money. But the fastest and most effective way is to spend money on attracting your ideal...
This week I just had to share my recent buying experience with you. This is what NOT to do, when selling. My husband and I decided that we needed to change our wooden framed windows and doors. So we did our research and decided on a company, who are well known,...
Using customer testimonials in all of your marketing materials (sales letters, brochures, website, telephone calls, direct mail, e-mails etc.), is one of the most powerful marketing tools available. Testimonials which give specific results are even more powerful and...
