What it takes to succeed today in selling is blending old school and new school together. You know there’s this amazing paradox in selling at the moment in that it is never been easier to sell on one hand and yet there’s never been a higher failure rate...
Are you an expert in your field and yet you feel like you are the best kept secret. You are constantly chasing clients and yet you see others who seem to attract clients like “Bees to a honeypot” Listen to this interview and find out how you can become...
Over the last 2 articles I have discussed how easy it is to focus too heavily on the top 3% of your target market Why You Are Only Selling to Less than 5% of Your Target Market (those ready to buy) and suggested ways in which you can increase that spotlight to include...
A defining moment in my life was at the age of 16 when my dad went bankrupt. He owned his own business and was really passionate and knowledgeable about his product. But what he wasn’t so passionate and knowledgeable about was Sales and Marketing. He didn’t know how...
If you want your business to grow, you must do things differently. I have just returned from a meeting with SME’s who sell to other businesses and I am saddened. Why? This is what I was hearing. They were all passionate about their products or services and knew they...
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