Who is your Ideal Client? I ask this question of all of my clients when we start working together. The majority of them tell me; they will work for anyone who needs their product or service. So what’s wrong with that, you may ask? Let me tell you a story about my...
One of the mistakes that many business owners and sales people make is that they do not begin with the end in mind when carrying out a task or activity. In other words they start tasks without giving thought to the results they want to achieve. The problem with...
“Speculate to accumulate” comes to mind when I talk to my clients about acquiring new clients. Of course there are ways to market your business that costs little or no money. But the fastest and most effective way is to spend money on attracting your ideal...
This week I just had to share my recent buying experience with you. This is what NOT to do, when selling. My husband and I decided that we needed to change our wooden framed windows and doors. So we did our research and decided on a company, who are well known,...
Using customer testimonials in all of your marketing materials (sales letters, brochures, website, telephone calls, direct mail, e-mails etc.), is one of the most powerful marketing tools available. Testimonials which give specific results are even more powerful and...
