Over the last 2 articles I have discussed how easy it is to focus too heavily on the top 3% of your target market Why You Are Only Selling to Less than 5% of Your Target Market (those ready to buy) and suggested ways in which you can increase that spotlight to include...
“Speculate to accumulate” comes to mind when I talk to my clients about acquiring new clients. Of course there are ways to market your business that costs little or no money. But the fastest and most effective way is to spend money on attracting your ideal...
This week I just had to share my recent buying experience with you. This is what NOT to do, when selling. My husband and I decided that we needed to change our wooden framed windows and doors. So we did our research and decided on a company, who are well known,...
Using customer testimonials in all of your marketing materials (sales letters, brochures, website, telephone calls, direct mail, e-mails etc.), is one of the most powerful marketing tools available. Testimonials which give specific results are even more powerful and...
Just in case you haven’t convinced yourself of this fact yet, allow me to share some statistics (National Sales Executive Association) which may scare the life out of you but at the same time show how much opportunity there is to increase your sales. 48% of...
