In my last article “Why you are only selling to less than 5% of your target market” I covered the rather frightening scenario and rather worrying revelation that most businesses are likely to be marketing to that tiny percentage of their target market that is ready to...
The Fortune is in the Follow Up The most valuable asset in your business is your “Client List” the second most valuable is your “Prospect List” Last year I worked with a Financial Adviser, he was doing OK but wanted to take his business to the next level. When we...
What is it about your business that makes you stand out from your competition? Are you doing things that are better, different or unusual to help you get more clients? Or are you just the same as all the rest of your competitors? Here’s a story from our recent holiday...
Some of what I am going to share with you today, goes directly against what I am always banging on about; That is you MUST stay customer focused. Because I am going to spend a little time explaining my background………. but stay with me because there...
Who is your Ideal Client? I ask this question of all of my clients when we start working together. The majority of them tell me; they will work for anyone who needs their product or service. So what’s wrong with that, you may ask? Let me tell you a story about my...
