Blog
Why your prospecting isn’t working and how to improve it
The brutal fact is the number one reason for failure in sales is an empty pipeline and the root cause of an empty pipeline is the failure to consistently prospect.
Keep your marketing messages simple
Roger Edwards is a marketing expert who keeps the jargon, complexity and confusion out of marketing communications. He helps his clients create SIMPLE, STRAIGHTFORWARD messages that get read, understood and acted upon.
How to be more effective on Twitter
If you want to be successful on Twitter, you need to start from knowing what you are about and you need to know who your customers are. They can't be anybody from a 6-month-old to 92 year old, as I've heard people say. It’s being very clear about who is...
Everybody lives by selling something
A lot of the people are either ill-informed or irritated by selling because it's the negative stereotype of the devious, dubious and the desparate that gets in the way of them truly embracing and taking on this concept.When you harness all the skills and capabilities...
How to use video to grow your business in 2018
You think you could never use video as part of your marketing strategy, then think again. As Sue Ferreira said, “It’s mandatory”! Sue is 71 and after 40 years as an anaesthetist she is now teaching people how to become visible using video. She has over...
How to read facial expressions to reveal the truth
I'm going to introduce you to Adrianne Carter who is instrumental in developing cutting edge research methodology to gain insights into emotion and behaviour in the last twelve years. She uses techniques to go beyond what people say or can’t verbalise to get to what...
How to sell your business and get a premium price
Most business owners don't prepare sufficiently for the sale of their business. To get a premium price for a business you actually need to start sometimes two to three years in advance, preparing your business, ironing out the wrinkles, making it saleable...
How to become a super effective leader
Leadership is about encouraging and developing people to strive to go beyond what their normal expectations would be. Leaders needs to know their place in their team and think “we” and not “me”.
How to use Social Media and Blogs/Vlogs/Videos to increase sales.
Gavin Bell is 24 years old and is a sought-after speaker, keynoting around the world. He has had articles published in Huffington Post, Virgin.com, Entrepreneur.com. He tells us how he uses Linkedin, Facebook and Content (blogs/vlogs/video) and some other...
How does a consumer make a buying decision?
Look at how you buy things today and then look at your business, your sales and marketing team and ask yourself; “Are we communicating in a way that helps consumers to make buying decisions, to take action to make improvements in their businesses?”